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00000nam a22000001i 4500 |
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m o d |
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230530s2010 ck a ob 000 0 spa d |
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|a 9789586485524
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| 035 |
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|a 38398
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| 040 |
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|a UtOrBLW
|b eng
|e rda
|c UtOrBLW
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| 050 |
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4 |
|a HF5415
|b .C47 2010
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| 082 |
0 |
4 |
|a 658.8
|2 23
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| 100 |
1 |
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|a Céspedes Sáenz, Alberto,
|e author.
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| 245 |
1 |
0 |
|a Principios de mercadeo /
|c Alberto Céspedes Sáenz.
|
| 250 |
|
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|a Quinta edición.
|
| 264 |
|
1 |
|a Bogotá, D.C. :
|b Ecoe Ediciones,
|c 2010.
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| 300 |
|
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|a 1 online resource (xxii, 488 pages) :
|b illustrations
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 490 |
0 |
|
|a Colección Ciencias administrativas. Área Mercadeo y ventas
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| 504 |
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|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Marketing.
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| 650 |
|
0 |
|a Market segmentation.
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| 650 |
|
0 |
|a Consumer behavior.
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| 650 |
|
0 |
|a Prices.
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| 650 |
|
0 |
|a Marketing research.
|
| 650 |
|
0 |
|a Marketing
|x Planning.
|
| 856 |
4 |
0 |
|u http://vlex.com/source/38398
|
