| Sumario: | The article studies the youth magazine Onda, published by Quimantú during the Unidad Popular period. It uses the notion of ‘cultural product’ within the framework of Raymond Williams’ proposal. It establishes that Onda functioned as a means of dispute to promote an ideal of youth committed to the country “on the road to socialism”, in a context of sociocultural transformation. Onda discussed with currents such as hippism through its graphics and the inclusion of musical groups. In addition to educating about sexuality or the political issues of the moment, it served as a platform to express youth visions and discourses through accessible, fun, ironicand educational language.
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