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Interactive Marketing the Old-Fashioned Way: Publisher applies contest strategy to sell African American mystery.

Presents information on the interactive contest strategy used to sell the mystery novel "Who Killed Tiffany Jones?," by Mavis Kaye and published under the Amistad imprint in the U.S. Grand prize for the contest; Other books that used the concept of involving readers as a marketing strategy; Backgrou...

Full description

Published in:Black Issues Book Review Vol. 5; no. 4; pp. 48 - 49
Main Author: Townes, Glenn
Format: Article
Published: Target Market News Jul/Aug2003
Subjects:
Book advertising
Who Killed Tiffany Jones? (Book)
Contests
Kaye, Mavis
Amistad Press (Company)
Online Access:View this record in EBSCOhost