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'We Care', and 'They Need Help': The Disabled in the Print Media.

In this paper, we examine the way a leading Malaysian newspaper represents the act of charitable giving on the part of big corporate organisations that take on the role of benefactor in order to fulfil their corporate social responsibilities. Drawing on the methodology of critical discourse analysis...

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Published in:Pertanika Journal of Social Sciences & Humanities Vol. 22; pp. 17 - 32
Main Authors: Don, Zuraidah Mohd, Ang Pei Soo
Format: Article
Published: Universiti Putra Malaysia 2014
Subjects:
Social media
Malaysian newspapers
Social structure
Social responsibility
Critical discourse analysis
Online Access:View this record in EBSCOhost