Direct-to-consumer health genetic testing services: What commercial strategies for which socio-ethical issues?

Online availability of direct-to-consumer health genetic testing services for various diseases and behavioural traits appears to have created a business dynamic since its beginning around the turn of the millennium. What are the marketing strategies implemented by the companies commercialising these...

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Bibliographic Details

Published in:	Health Sociology Review Vol. 22; no. 1; pp. 75 - 88
Main Authors:	Ducournau, Pascal, Gourraud, Pierre-Antoine, Rial-Sebbag, Emmanuelle, Cambon-Thomsen, Anne, Bulle, Alexandre
Format:	research tables/charts Journal Article
Published:	Taylor & Francis Ltd Mar2013
Online Access:	View this record in EBSCOhost