Direct-to-consumer health genetic testing services: What commercial strategies for which socio-ethical issues?
Online availability of direct-to-consumer health genetic testing services for various diseases and behavioural traits appears to have created a business dynamic since its beginning around the turn of the millennium. What are the marketing strategies implemented by the companies commercialising these...
| Publicado en: | Health Sociology Review Vol. 22; no. 1; pp. 75 - 88 |
|---|---|
| Autores principales: | , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Mar2013
|
| Acceso en línea: | Ver este registro en EBSCOhost |