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Up, up, and away: a bird's-eye view of mission marketing.

A university library deploys multiple communication venues to grab the attention of its diverse audiences.

Published in:American Libraries Vol. 41; no. 8; pp. 31 - 34
Main Authors: Dyal DH, Daniel K
Format: pictorial tables/charts Journal Article
Published: American Library Association Aug2010
Online Access:View this record in EBSCOhost
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          Dyal DH
          Daniel K
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          Libraries
          Marketing Methods
          Advertising
          Communication Methods
          Email
          Electronic Publications
          Internet
          Libraries, Academic
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