Up, up, and away: a bird's-eye view of mission marketing.
A university library deploys multiple communication venues to grab the attention of its diverse audiences.
| Published in: | American Libraries Vol. 41; no. 8; pp. 31 - 34 |
|---|---|
| Main Authors: | , |
| Format: | pictorial tables/charts Journal Article |
| Published: |
American Library Association
Aug2010
|
| Online Access: | View this record in EBSCOhost |
| Summary: | A university library deploys multiple communication venues to grab the attention of its diverse audiences. |
|---|