Social marketing principles enhance enrollment in the cash and counseling demonstration and evaluation.
Purpose of the study: Using focus group data, this article discusses the use of social marketing principles to enhance enrollment in the Gash and counseling Demonstration and Evaluation (CCDE). Design and methods: Focus groups were conducted in person and by conference call in two CCDE states, Arkan...
| Published in: | Care Management Journals Vol. 10; no. 2; pp. 50 - 58 |
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| Main Authors: | , , , , |
| Format: | research tables/charts Journal Article |
| Published: |
Springer Publishing Company, Inc.
Summer2009
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=105544844&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 105544844 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 15210987 ILS jtl: Care Management Journals issn: 15210987 maglogo: N pubinfo: dt: Summer2009 vid: 10 iid: 2 pid: 8953 pub: Springer Publishing Company, Inc. place: New York, New York artinfo: ui: 105544844 105544844 2010302202 10.1891/1521-0987.10.2.50 NLM19626978 105544844 ppf: 50 ppct: 8 formats: tig: atl: Social marketing principles enhance enrollment in the cash and counseling demonstration and evaluation. aug: au: Simon-Rusinowitz L Mahoney KJ Marks LN Simone K Zacharias BL sug: subj: Consumer Participation In Old Age Health Services for Older Persons Medicaid Medicare United States Social Marketing Aged Arkansas Attitude of Health Personnel Audiorecording Evaluation Research Florida Focus Groups Funding Source Interviews Policy Studies Thematic Analysis United States Videorecording Human Aged: 65+ years ab: Purpose of the study: Using focus group data, this article discusses the use of social marketing principles to enhance enrollment in the Gash and counseling Demonstration and Evaluation (CCDE). Design and methods: Focus groups were conducted in person and by conference call in two CCDE states, Arkansas and Florida. In Florida, Department of Elder Affairs and Developmental Services Program (DS) staff participated in seven focus groups. In Arkansas, four focus groups were conducted with professionals likely to come into contact with Medicaid consumers who are eligible for Arkansas' cash option program. Focus group transcripts were coded according to the project research questions. Results: Several important lessons emerged including the importance of (a) conducting process evaluation activities, such as the social marketing focus groups, early during program implementation; (b) using multiple approaches and contacts to inform potential consumers and their families about a new, complex program; (c) carefully selecting and training personnel to conduct outreach and enrollment activities; and (d) developing specific messages to include in marketing the cash option. Implications: Using social marketing principles to examine CCDE enrollment has provided important information to enhance this program. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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