Social marketing principles enhance enrollment in the cash and counseling demonstration and evaluation.

Purpose of the study: Using focus group data, this article discusses the use of social marketing principles to enhance enrollment in the Gash and counseling Demonstration and Evaluation (CCDE). Design and methods: Focus groups were conducted in person and by conference call in two CCDE states, Arkan...

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Bibliographic Details

Published in:	Care Management Journals Vol. 10; no. 2; pp. 50 - 58
Main Authors:	Simon-Rusinowitz L, Mahoney KJ, Marks LN, Simone K, Zacharias BL
Format:	research tables/charts Journal Article
Published:	Springer Publishing Company, Inc. Summer2009
Online Access:	View this record in EBSCOhost