Social marketing principles enhance enrollment in the cash and counseling demonstration and evaluation.
Purpose of the study: Using focus group data, this article discusses the use of social marketing principles to enhance enrollment in the Gash and counseling Demonstration and Evaluation (CCDE). Design and methods: Focus groups were conducted in person and by conference call in two CCDE states, Arkan...
| Publicado en: | Care Management Journals Vol. 10; no. 2; pp. 50 - 58 |
|---|---|
| Autores principales: | , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Springer Publishing Company, Inc.
Summer2009
|
| Acceso en línea: | Ver este registro en EBSCOhost |