Masculinity and intentions to perform health behaviors: the effectiveness of fear control arguments.

This study examined the impact of fear control and danger control messages on intentions to perform health behaviors. It was hypothesized that persons high in masculinity would be more influenced by messages that address fear than messages that exclusively focus on the efficacy of the behavior (dang...

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Detalles Bibliográficos
Publicado en:Journal of Behavioral Medicine Vol. 30; no. 5; pp. 403 - 410
Autores principales: Millar MG, Houska JA
Formato: Journal Article
Publicado: Springer Nature Oct2007
Acceso en línea:Ver este registro en EBSCOhost