Masculinity and intentions to perform health behaviors: the effectiveness of fear control arguments.
This study examined the impact of fear control and danger control messages on intentions to perform health behaviors. It was hypothesized that persons high in masculinity would be more influenced by messages that address fear than messages that exclusively focus on the efficacy of the behavior (dang...
| Published in: | Journal of Behavioral Medicine Vol. 30; no. 5; pp. 403 - 410 |
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| Main Authors: | , |
| Format: | Journal Article |
| Published: |
Springer Nature
Oct2007
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| Online Access: | View this record in EBSCOhost |