Masculinity and intentions to perform health behaviors: the effectiveness of fear control arguments.

This study examined the impact of fear control and danger control messages on intentions to perform health behaviors. It was hypothesized that persons high in masculinity would be more influenced by messages that address fear than messages that exclusively focus on the efficacy of the behavior (dang...

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Publicado en:Journal of Behavioral Medicine Vol. 30; no. 5; pp. 403 - 410
Autores principales: Millar MG, Houska JA
Formato: Journal Article
Publicado: Springer Nature Oct2007
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Masculinity and intentions to perform health behaviors: the effectiveness of fear control arguments.
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        au:
          Millar MG
          Houska JA
        affil: Department of Psychology, University of Nevada, 4505 Maryland Parkway, Las Vegas, NV 89154, USA. millar@unlv.nevada.edu
      sug:
        subj:
          Fear
          Health Behavior
          Intention
          Interpersonal Relations
          Self-Efficacy
          Sexuality
          Adolescence
          Adult
          Attitude to Health
          Bem Sex Role Inventory
          Female
          Male
          Middle Age
          Personality
          Scales
          Skin Neoplasms Psychosocial Factors
          Adolescent: 13-18 years
          Adult: 19-44 years
          Middle Aged: 45-64 years
          Female
          Male
      ab: This study examined the impact of fear control and danger control messages on intentions to perform health behaviors. It was hypothesized that persons high in masculinity would be more influenced by messages that address fear than messages that exclusively focus on the efficacy of the behavior (danger control). To test this proposition, 172 participants were classified into high and low masculinity groups according to their scores on the Bem Sex Role Inventory, and randomly assigned fear reducing or danger control messages either encouraging detection behavior (skin cancer self-examination) or promotion behavior (sunscreen usage). Highly masculine participants demonstrated greater behavioral intentions and more positive attitudes about the behavior when exposed to a fear-reducing message. The results suggest that it is possible to motivate adaptive health behavior even when a person is engaging in fear control.
      pubtype: Academic Journal
      doctype: Journal Article
      ougenre: Article
    language: English
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