Publishers battle for the holiday market.

The impact of three-for-two and two-for-£ 10 summer reading promotions is clear. Paperback novels and non-fiction take the bulk of places and other than 'Harry Potter and the Order of the Phoenix,' only one book, Bill Bryson's 'A Short History of Nearly Everything,' is a hardback. Big trade publishe...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5087; pp. 13 - 18
Autor principal: Holman, Tom
Formato: Artículo
Publicado: Bookseller Media Ltd 7/25/2003
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Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:The impact of three-for-two and two-for-£ 10 summer reading promotions is clear. Paperback novels and non-fiction take the bulk of places and other than 'Harry Potter and the Order of the Phoenix,' only one book, Bill Bryson's 'A Short History of Nearly Everything,' is a hardback. Big trade publishers dominate, but Canongate continues to fly the flag for small independents with Yann Mattel's 'Life of Pi.' A combination of the summer promos and strong word-of-mouth means the book has recorded its third successive week-on-week growth in unit sales, two months after it was published.