Publishers battle for the holiday market.

The impact of three-for-two and two-for-£ 10 summer reading promotions is clear. Paperback novels and non-fiction take the bulk of places and other than 'Harry Potter and the Order of the Phoenix,' only one book, Bill Bryson's 'A Short History of Nearly Everything,' is a hardback. Big trade publishe...

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Publicado en:	Bookseller no. 5087; pp. 13 - 18
Autor principal:	Holman, Tom
Formato:	Artículo
Publicado:	Bookseller Media Ltd 7/25/2003
Materias:	Booksellers & bookselling Sales promotion Paperbacks Nonfiction novel Harry Potter & the Order of the Phoenix (Book : Rowling) Life of Pi (Book : Martel)
Acceso en línea:	Ver este registro en EBSCOhost