Publishers battle for the holiday market.
The impact of three-for-two and two-for-£ 10 summer reading promotions is clear. Paperback novels and non-fiction take the bulk of places and other than 'Harry Potter and the Order of the Phoenix,' only one book, Bill Bryson's 'A Short History of Nearly Everything,' is a hardback. Big trade publishe...
| Publicado en: | Bookseller no. 5087; pp. 13 - 18 |
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| Formato: | Artículo |
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Bookseller Media Ltd
7/25/2003
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=10601869&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 10601869 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 7/25/2003 iid: 5087 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 10601869 ppf: 13 ppct: 5 formats: fmt: @attributes: type: T tig: atl: Publishers battle for the holiday market. aug: au: Holman, Tom su: Booksellers & bookselling Sales promotion Paperbacks Nonfiction novel Harry Potter & the Order of the Phoenix (Book : Rowling) Life of Pi (Book : Martel) sug: subj: Booksellers & bookselling Sales promotion Paperbacks Nonfiction novel Harry Potter & the Order of the Phoenix (Book : Rowling) Life of Pi (Book : Martel) ab: The impact of three-for-two and two-for-£ 10 summer reading promotions is clear. Paperback novels and non-fiction take the bulk of places and other than 'Harry Potter and the Order of the Phoenix,' only one book, Bill Bryson's 'A Short History of Nearly Everything,' is a hardback. Big trade publishers dominate, but Canongate continues to fly the flag for small independents with Yann Mattel's 'Life of Pi.' A combination of the summer promos and strong word-of-mouth means the book has recorded its third successive week-on-week growth in unit sales, two months after it was published. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2003 holdings: @attributes: islocal: N |
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