Bright shining stars.

This study examined two aspects of organizational image, namely Current Organization Image (COI) and Alternative Organization Image (AOI). and the way they contribute to our understanding of intentions to leave the organization. We hypothesized that organizational image mediates the relationship bet...

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Publicado en:Public Personnel Management Vol. 33; no. 2; pp. 201 - 225
Autores principales: Vigoda-Gadot E, Ben-Zion E
Formato: Journal Article
Publicado: Sage Publications Inc. Summer2004
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Bright shining stars.
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          Vigoda-Gadot E
          Ben-Zion E
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      ab: This study examined two aspects of organizational image, namely Current Organization Image (COI) and Alternative Organization Image (AOI). and the way they contribute to our understanding of intentions to leave the organization. We hypothesized that organizational image mediates the relationship between various work variables (e.g.. job satisfaction, person-organization fit, job stress) and intentions to leave a current position in military service for a new job in the high-tech industry, The study used a sample of 224 Israeli Defense Forces (IDF) personnel from a special navy unit. This unit consists of a high-quality human potential with ideal characteristics for high-tech industry (young. educated, and innovative individuals). Organizational image (both COI and AOI) was found to mediate the relationship between work variables and intentions to leave. We concluded that organizational image, especially AOI. plays a central role in determining individuals' decisions to leave the military service and join a high-tech firm. Implications of the study are set out theoretically and practically for the Israeli and for the wider international context.
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    language: English
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