STRENGTHENING OUR INDIE-ONLY RESOLVE.
The article explores the state of marketing done by the five biggest book publishers as seen in HarperCollin's 2015 build-up strategy prior to the release of Harper Lee's second release "Go Set a Watchman."
| Publicado en: | Foreword Reviews Vol. 18; no. 4; pp. 4 - 5 |
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| Formato: | Artículo |
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ForeWord, Inc.
Fall2015
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=109112491&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 109112491 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10992642 HCC6 jtl: Foreword Reviews issn: 10992642 maglogo: N pubinfo: dt: Fall2015 vid: 18 iid: 4 pid: 47825 pub: ForeWord, Inc. artinfo: ui: 109112491 ppf: 4 ppct: 1 formats: fmt: – @attributes: type: T – @attributes: type: P size: 2.5MB tig: atl: STRENGTHENING OUR INDIE-ONLY RESOLVE. aug: au: SUTHERLAND, MATT su: Book advertising HarperCollins Publishers Ltd. Go Set a Watchman (Book) sug: subj: Book advertising HarperCollins Publishers Ltd. Go Set a Watchman (Book) ab: The article explores the state of marketing done by the five biggest book publishers as seen in HarperCollin's 2015 build-up strategy prior to the release of Harper Lee's second release "Go Set a Watchman." pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Foreword Reviews is the property of ForeWord, Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Foreword Reviews holder: ForeWord, Inc. dt: @attributes: year: 2015 holdings: @attributes: islocal: N |
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