STRENGTHENING OUR INDIE-ONLY RESOLVE.
The article explores the state of marketing done by the five biggest book publishers as seen in HarperCollin's 2015 build-up strategy prior to the release of Harper Lee's second release "Go Set a Watchman."
| Published in: | Foreword Reviews Vol. 18; no. 4; pp. 4 - 5 |
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| Format: | Article |
| Published: |
ForeWord, Inc.
Fall2015
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |