STRENGTHENING OUR INDIE-ONLY RESOLVE.
The article explores the state of marketing done by the five biggest book publishers as seen in HarperCollin's 2015 build-up strategy prior to the release of Harper Lee's second release "Go Set a Watchman."
| Publicado en: | Foreword Reviews Vol. 18; no. 4; pp. 4 - 5 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
ForeWord, Inc.
Fall2015
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |