Work on your guanxi.
Assess the Chinese market for books analyzing opportunities offered by the Beijing International Book Fair 2003. Size of the book market; Information on channels of distribution of books; Attempt made by Western publishers to enter into partnership with Chinese firms. INSETS: China as a book market...
| Publicado en: | Bookseller no. 5094; pp. 23 - 25 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
9/12/2003
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Assess the Chinese market for books analyzing opportunities offered by the Beijing International Book Fair 2003. Size of the book market; Information on channels of distribution of books; Attempt made by Western publishers to enter into partnership with Chinese firms. INSETS: China as a book market;Chinese economic growth;Opportunities at the book fair and beyond. |
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