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Work on your guanxi.

Assess the Chinese market for books analyzing opportunities offered by the Beijing International Book Fair 2003. Size of the book market; Information on channels of distribution of books; Attempt made by Western publishers to enter into partnership with Chinese firms. INSETS: China as a book market...

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Published in:Bookseller no. 5094; pp. 23 - 25
Main Authors: Guishan, Yang, Richardson, Paul
Format: Article
Published: Bookseller Media Ltd 9/12/2003
Subjects:
Publishing
Book industry exhibitions
Business partnerships
Beijing (China)
China
Online Access:View this record in EBSCOhost
Summary:Assess the Chinese market for books analyzing opportunities offered by the Beijing International Book Fair 2003. Size of the book market; Information on channels of distribution of books; Attempt made by Western publishers to enter into partnership with Chinese firms. INSETS: China as a book market;Chinese economic growth;Opportunities at the book fair and beyond.