Work on your guanxi.

Assess the Chinese market for books analyzing opportunities offered by the Beijing International Book Fair 2003. Size of the book market; Information on channels of distribution of books; Attempt made by Western publishers to enter into partnership with Chinese firms. INSETS: China as a book market...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5094; pp. 23 - 25
Autores principales: Guishan, Yang, Richardson, Paul
Formato: Artículo
Publicado: Bookseller Media Ltd 9/12/2003
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Guishan, Yang
          Richardson, Paul
        affil:
          Visiting professor at the Beijing College of Printing, a widely published commentator on the Chinese publishing sector and director of Beijing Z-Culture Consulting Company.
          Professor, director of the Oxford International Centre for Publishing Studies at Oxford Brookes University and a visiting fellow of the Chinese Institute of Publishing Science.
      su:
        Publishing
        Book industry exhibitions
        Business partnerships
        Beijing (China)
        China
      sug:
        subj:
          Beijing (China)
          China
          Publishing
          Book industry exhibitions
          Business partnerships
      ab: Assess the Chinese market for books analyzing opportunities offered by the Beijing International Book Fair 2003. Size of the book market; Information on channels of distribution of books; Attempt made by Western publishers to enter into partnership with Chinese firms. INSETS: China as a book market;Chinese economic growth;Opportunities at the book fair and beyond.
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    language: English
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