Helpfulness of user-generated reviews as a function of review sentiment, product type and information quality.

Helpfulness of user-generated reviews has not been studied adequately in terms of the interplay between review sentiment (favorable, unfavorable and mixed) and product type (search and experience). Moreover, the ways in which information quality relates to review helpfulness remain largely unknown....

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Publicado en:	Computers in Human Behavior Vol. 54; pp. 547 - 555
Autores principales:	Chua, Alton Y.K., Banerjee, Snehasish
Formato:	Artículo
Publicado:	Elsevier B.V. Jan2016
Materias:	Analysis of variance Consumer attitudes Music World Wide Web Electronic commerce Cell phones Photographic equipment Books Commercial product evaluation Computer peripherals Skin care Multiple regression analysis Descriptive statistics
Acceso en línea:	Ver este registro en EBSCOhost