Helpfulness of user-generated reviews as a function of review sentiment, product type and information quality.
Helpfulness of user-generated reviews has not been studied adequately in terms of the interplay between review sentiment (favorable, unfavorable and mixed) and product type (search and experience). Moreover, the ways in which information quality relates to review helpfulness remain largely unknown....
| Published in: | Computers in Human Behavior Vol. 54; pp. 547 - 555 |
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| Main Authors: | , |
| Format: | Article |
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Elsevier B.V.
Jan2016
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=110511797&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 110511797 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07475632 JC4 jtl: Computers in Human Behavior issn: 07475632 maglogo: N pubinfo: dt: Jan2016 vid: 54 pid: 2410 pub: Elsevier B.V. artinfo: ui: 110511797 10.1016/j.chb.2015.08.057 ppf: 547 ppct: 8 formats: tig: atl: Helpfulness of user-generated reviews as a function of review sentiment, product type and information quality. aug: au: Chua, Alton Y.K. Banerjee, Snehasish affil: Nanyang Technological Universty, 31 Nanyang Link, WKWSCI Building, Singapore 637718, Singapore su: Analysis of variance Consumer attitudes Music World Wide Web Electronic commerce Cell phones Photographic equipment Books Commercial product evaluation Computer peripherals Skin care Multiple regression analysis Descriptive statistics sug: subj: Analysis of variance Consumer attitudes Music World Wide Web Electronic commerce Cell phones Book stores and news dealers Book Stores Book, Periodical, and Newspaper Merchant Wholesalers Book, periodical and newspaper merchant wholesalers Commodity Contracts Dealing Commodity Contracts Brokerage Computer and software stores Computer, computer peripheral and pre-packaged software merchant wholesalers Computer and Computer Peripheral Equipment and Software Merchant Wholesalers Computer and peripheral equipment manufacturing Computer Terminal and Other Computer Peripheral Equipment Manufacturing Computer and Office Machine Repair and Maintenance Photographic Equipment and Supplies Merchant Wholesalers Photographic equipment and supplies merchant wholesalers Photographic and Photocopying Equipment Manufacturing Camera and photographic supplies stores Electronics Stores Consumer Electronics Repair and Maintenance Internet Publishing and Broadcasting and Web Search Portals Electronic shopping and mail-order houses Electronic Shopping Electronic components, navigational and communications equipment and supplies merchant wholesalers Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing Wireless Telecommunications Carriers (except Satellite) Photographic equipment Books Commercial product evaluation Computer peripherals Skin care Multiple regression analysis Descriptive statistics keyword: Experience products Helpfulness Information quality Review sentiment Search products User-generated reviews Experience products Helpfulness Information quality Review sentiment Search products User-generated reviews ab: Helpfulness of user-generated reviews has not been studied adequately in terms of the interplay between review sentiment (favorable, unfavorable and mixed) and product type (search and experience). Moreover, the ways in which information quality relates to review helpfulness remain largely unknown. Hence, this paper seeks to answer the following two research questions: (1) How does the helpfulness of user-generated reviews vary as a function of review sentiment and product type? (2) How does information quality relate to the helpfulness of user-generated reviews across review sentiment and product type? Data included 2190 reviews drawn from Amazon for three search products—digital cameras, cell phones, and laser printers—as well as three experience products—books, skin care, and music albums. Review sentiment was ascertained based on star ratings. Investigation of the research questions relied on the statistical procedures of analysis of variance, and multiple regression. Review helpfulness was found to vary across review sentiment independent of product type. Besides, the relationship between information quality and review helpfulness was found to vary as a function of review sentiment as well as product type. The paper concludes with a number of implications for research and practice. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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