Helpfulness of user-generated reviews as a function of review sentiment, product type and information quality.
Helpfulness of user-generated reviews has not been studied adequately in terms of the interplay between review sentiment (favorable, unfavorable and mixed) and product type (search and experience). Moreover, the ways in which information quality relates to review helpfulness remain largely unknown....
| Published in: | Computers in Human Behavior Vol. 54; pp. 547 - 555 |
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| Main Authors: | , |
| Format: | Article |
| Published: |
Elsevier B.V.
Jan2016
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |