DETERMINING THE FACTORS THAT AFFECT HEDONIC CONSUMPTION.

Consumers buy products under the effect of emotional motives. Hedonism, which is one of the current trends, describes the status in which consumption, pleasure and expectation of emotionality is of the first priority. Recently, it has been a significant subject in marketing field. In this research,...

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Publicado en:	Electronic Turkish Studies Vol. 10; no. 15; pp. 681 - 697
Autor principal:	ONURLUBAŞ, Ebru
Formato:	Artículo
Publicado:	Electronic Turkish Studies Fall2015
Materias:	Hedonistic consumption Consumers Factor analysis Mann Whitney U Test Economic expectations Occupational prestige
Acceso en línea:	Ver este registro en EBSCOhost