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DETERMINING THE FACTORS THAT AFFECT HEDONIC CONSUMPTION.

Consumers buy products under the effect of emotional motives. Hedonism, which is one of the current trends, describes the status in which consumption, pleasure and expectation of emotionality is of the first priority. Recently, it has been a significant subject in marketing field. In this research,...

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Published in:Electronic Turkish Studies Vol. 10; no. 15; pp. 681 - 697
Main Author: ONURLUBAŞ, Ebru
Format: Article
Published: Electronic Turkish Studies Fall2015
Subjects:
Hedonistic consumption
Consumers
Factor analysis
Mann Whitney U Test
Economic expectations
Occupational prestige
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