Measuring consumer switching costs in the television industry.

In this article, I develop and estimate a model of dynamic consumer behavior with switching costs in the market for paid-television services. I estimate the parameters of the structural model using data on cable and satellite systems across local US television markets over the period 1992-2006. The...

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Publicado en:	RAND Journal of Economics (Wiley-Blackwell) Vol. 47; no. 2; pp. 366 - 394
Autor principal:	Shcherbakov, Oleksandr
Formato:	Artículo
Publicado:	Wiley-Blackwell Summer2016
Materias:	Consumer behavior Television equipment industry Dynamic models Market share Market pricing
Acceso en línea:	Ver este registro en EBSCOhost