Measuring consumer switching costs in the television industry.
In this article, I develop and estimate a model of dynamic consumer behavior with switching costs in the market for paid-television services. I estimate the parameters of the structural model using data on cable and satellite systems across local US television markets over the period 1992-2006. The...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 47; no. 2; pp. 366 - 394 |
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| Formato: | Artículo |
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Wiley-Blackwell
Summer2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=114712575&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 114712575 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Summer2016 vid: 47 iid: 2 pid: 480 pub: Wiley-Blackwell artinfo: ui: 114712575 10.1111/1756-2171.12131 ppf: 366 ppct: 28 formats: fmt: – @attributes: type: T – @attributes: type: P size: 319KB tig: atl: Measuring consumer switching costs in the television industry. aug: au: Shcherbakov, Oleksandr affil: University of Mannheim su: Consumer behavior Television equipment industry Dynamic models Market share Market pricing sug: subj: Consumer behavior Home entertainment equipment merchant wholesalers Audio and Video Equipment Manufacturing Television equipment industry Dynamic models Market share Market pricing ab: In this article, I develop and estimate a model of dynamic consumer behavior with switching costs in the market for paid-television services. I estimate the parameters of the structural model using data on cable and satellite systems across local US television markets over the period 1992-2006. The results suggest switching costs range from $159 to $242 for cable and from $212 to $276 for satellite providers in 1997 dollars. Using a simple dynamic model of cable providers, I demonstrate that switching costs of these magnitudes can significantly affect the firms' optimal strategies. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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