Measuring consumer switching costs in the television industry.

In this article, I develop and estimate a model of dynamic consumer behavior with switching costs in the market for paid-television services. I estimate the parameters of the structural model using data on cable and satellite systems across local US television markets over the period 1992-2006. The...

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Bibliographic Details

Published in:	RAND Journal of Economics (Wiley-Blackwell) Vol. 47; no. 2; pp. 366 - 394
Main Author:	Shcherbakov, Oleksandr
Format:	Article
Published:	Wiley-Blackwell Summer2016
Subjects:	Consumer behavior Television equipment industry Dynamic models Market share Market pricing
Online Access:	View this record in EBSCOhost