Publishers should beware of rushing down the aisle.
Supermarkets have proved themselves adept at promoting books to the top of the charts through a mix of instore activity and attractive price cuts. For publishers, the deep discounts that supermarkets command have mostly been a price worth paying, in exchange for substantial sales, often to customers...
| Publicado en: | Bookseller no. 5104; p. 20 |
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| Formato: | Artículo |
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Bookseller Media Ltd
11/21/2003
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=11566990&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 11566990 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 11/21/2003 iid: 5104 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 11566990 ppf: 20 ppct: 0 formats: fmt: @attributes: type: T tig: atl: Publishers should beware of rushing down the aisle. aug: su: Supermarkets Booksellers & bookselling Publishing Reading promotion sug: subj: Supermarkets Booksellers & bookselling Publishing Reading promotion ab: Supermarkets have proved themselves adept at promoting books to the top of the charts through a mix of instore activity and attractive price cuts. For publishers, the deep discounts that supermarkets command have mostly been a price worth paying, in exchange for substantial sales, often to customers who would not otherwise have bought those books. Sales of many frontlist titles have increased since supermarkets became seriously involved in the book market. When dealing with début authors, publishers have been delighted with huge supermarket orders and the promise of energetic price promotions. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2003 holdings: @attributes: islocal: N |
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