Publishers should beware of rushing down the aisle.
Supermarkets have proved themselves adept at promoting books to the top of the charts through a mix of instore activity and attractive price cuts. For publishers, the deep discounts that supermarkets command have mostly been a price worth paying, in exchange for substantial sales, often to customers...
| Publicado en: | Bookseller no. 5104; p. 20 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
11/21/2003
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |