Branding South Korea in a Competitive World Order: Discourses and Dispositives in Neoliberal Governmentality.
Since 2008, the South Korean administration has invested significant budgetary and political resources in its nation-branding strategy, involving the private sector and Korean citizens in this endeavour. This article takes Korea as an exemplary case study of the way many states have enrolled their c...
| Publicado en: | Asian Studies Review Vol. 40; no. 3; pp. 427 - 445 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Sep2016
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| Acceso en línea: | Ver este registro en EBSCOhost |