Branding South Korea in a Competitive World Order: Discourses and Dispositives in Neoliberal Governmentality.
Since 2008, the South Korean administration has invested significant budgetary and political resources in its nation-branding strategy, involving the private sector and Korean citizens in this endeavour. This article takes Korea as an exemplary case study of the way many states have enrolled their c...
| Publicado en: | Asian Studies Review Vol. 40; no. 3; pp. 427 - 445 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Sep2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=117875142&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 117875142 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10357823 SDR jtl: Asian Studies Review issn: 10357823 maglogo: Y pubinfo: dt: Sep2016 vid: 40 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 117875142 10.1080/10357823.2016.1193474 ppf: 427 ppct: 18 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.6MB tig: atl: Branding South Korea in a Competitive World Order: Discourses and Dispositives in Neoliberal Governmentality. aug: au: Schwak 줄리엣 쉥크, Juliette affil: Department of Asian and International Studies, City University of Hong Kong 학부: 아시아 및 국제 연구 부, 홍콩 시립 대학 su: South Korean politics & government, 2002- Nation building Park, Chung Hee, 1917-1979 Yi, Myŏng-bak, 1941- Twenty-first century Public spending History South Korea sug: subj: South Korea South Korean politics & government, 2002- Nation building Park, Chung Hee, 1917-1979 Yi, Myŏng-bak, 1941- Twenty-first century Public spending History keyword: 경쟁력 국가브랜드 대한민국 신자유주의 통치성 competitiveness governmentality Nation branding neoliberalism ab: Since 2008, the South Korean administration has invested significant budgetary and political resources in its nation-branding strategy, involving the private sector and Korean citizens in this endeavour. This article takes Korea as an exemplary case study of the way many states have enrolled their citizens, through nation branding, in the construction of a collective competitive identity. This study is based on an empirically deductive methodology, looking at the industry literature on nation branding, official sources, iconography and videos from the Korean nation-branding campaign, and drawing on interviews with actors in and observers of this campaign. I suggest that Korean nation branding should be seen as a continuation of the capitalist developmental project initiated by Park Chung-hee in the 1960s. Lee Myung-bak's nation-branding campaign is part of a series of strategies aiming at transforming South Korea into a successful global site of capitalist accumulation. This path-dependency involves citizen mobilisation, and this is analysed through a Foucauldian prism: this article shows that although modalities of social control have evolved with the democratisation in 1987, they still play a role, combining coercion and non-coercive technologies of the self, in seeking to transform Korean citizens into competitive capitalist subjects. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Asian Studies Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Asian Studies Review holder: Taylor & Francis Ltd dt: @attributes: year: 2016 holdings: @attributes: islocal: N |
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