Branding South Korea in a Competitive World Order: Discourses and Dispositives in Neoliberal Governmentality.

Since 2008, the South Korean administration has invested significant budgetary and political resources in its nation-branding strategy, involving the private sector and Korean citizens in this endeavour. This article takes Korea as an exemplary case study of the way many states have enrolled their c...

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Bibliographic Details

Published in:	Asian Studies Review Vol. 40; no. 3; pp. 427 - 445
Main Author:	Schwak 줄리엣 쉥크, Juliette
Format:	Article
Published:	Taylor & Francis Ltd Sep2016
Subjects:	South Korean politics & government, 2002- Nation building Park, Chung Hee, 1917-1979 Yi, Myŏng-bak, 1941- Twenty-first century Public spending History South Korea
Online Access:	View this record in EBSCOhost