Intentions to Use the TripAdvisor Review Website and Purchase Behavior After Reading Reviews.

TripAdvisor is a popular online review website mostly used for rating hotels. We study variables associated with intention to use TripAdvisor and also behavior of use of a service or purchase of a product after reading TripAdvisor reviews. College students (n = 620) were surveyed about demographics,...

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Bibliographic Details

Published in:	Human IT Vol. 14; no. 1; pp. 59 - 101
Main Authors:	Fogel, Joshua, Murphy, Kathleen
Format:	Article
Published:	Human IT 2018
Subjects:	TripAdvisor Inc. Consumers' reviews Hotel ratings & rankings Online social networks Purchasing
Online Access:	View this record in EBSCOhost