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The determinants of product lines.

Abstract: We study product line choice allowing for cost asymmetries but ruling out strategic motivations such as a desire to soften competition. We identify two forces that interact with asymmetric competition to shape equilibrium product lines. Possible outcomes range from head‐to‐head competition...

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Publicado en:RAND Journal of Economics (Wiley-Blackwell) Vol. 49; no. 3; pp. 541 - 574
Autores principales: Johnson, Justin P., Myatt, David P.
Formato: Artículo
Publicado: Wiley-Blackwell Fall2018
Materias:
Economic competition
Economic equilibrium
International trade
Product lines
Product costing
Product quality
Foreign corporations
Acceso en línea:Ver este registro en EBSCOhost