The determinants of product lines.
Abstract: We study product line choice allowing for cost asymmetries but ruling out strategic motivations such as a desire to soften competition. We identify two forces that interact with asymmetric competition to shape equilibrium product lines. Possible outcomes range from head‐to‐head competition...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 49; no. 3; pp. 541 - 574 |
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| Autores principales: | , |
| Formato: | Artículo |
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Wiley-Blackwell
Fall2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=131408118&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 131408118 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Fall2018 vid: 49 iid: 3 pid: 480 pub: Wiley-Blackwell artinfo: ui: 131408118 10.1111/1756-2171.12244 ppf: 541 ppct: 33 formats: fmt: – @attributes: type: T – @attributes: type: P size: 430KB tig: atl: The determinants of product lines. aug: au: Johnson, Justin P. Myatt, David P. affil: Cornell University London Business School su: Economic competition Economic equilibrium International trade Product lines Product costing Product quality Foreign corporations sug: subj: Economic competition Economic equilibrium International trade International Trade Financing Product lines Product costing Product quality Foreign corporations ab: Abstract: We study product line choice allowing for cost asymmetries but ruling out strategic motivations such as a desire to soften competition. We identify two forces that interact with asymmetric competition to shape equilibrium product lines. Possible outcomes range from head‐to‐head competition to complete separation of product lines and include the intermediate case of partial separation. In an international trade context, we predict which qualities a disadvantaged foreign producer will specialize in. If cost factors drive quality‐based discrimination then foreign firms sell only lower qualities. However, if demand factors are the main drivers then foreign firms sell only high qualities. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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