CONFUSION IN CYBERSPACE: DEFENDING AND RECALIBRATING THE INITIAL INTEREST CONFUSION DOCTRINE.
Argues that the initial interest confusion doctrine is a useful rubric for thinking about infringement in cyberspace involving adware, a marketing application software. Consonance of the initial interest confusion doctrine with the traditional justifications for trademark protection; Discussion on...
| Publicado en: | Harvard Law Review Vol. 117; no. 7; pp. 2387 - 2411 |
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| Formato: | Artículo |
| Publicado: |
Harvard Law Review Association
May2004
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Argues that the initial interest confusion doctrine is a useful rubric for thinking about infringement in cyberspace involving adware, a marketing application software. Consonance of the initial interest confusion doctrine with the traditional justifications for trademark protection; Discussion on the logistics of adware; Arguments for the case of recognizing initial interest confusion doctrine online; Explanation that competitive proximity and intent should primarily determine whether a grievance is actionable under the initial interest confusion doctrine. |
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