CONFUSION IN CYBERSPACE: DEFENDING AND RECALIBRATING THE INITIAL INTEREST CONFUSION DOCTRINE.

Argues that the initial interest confusion doctrine is a useful rubric for thinking about infringement in cyberspace involving adware, a marketing application software. Consonance of the initial interest confusion doctrine with the traditional justifications for trademark protection; Discussion on...

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Detalles Bibliográficos
Publicado en:Harvard Law Review Vol. 117; no. 7; pp. 2387 - 2411
Formato: Artículo
Publicado: Harvard Law Review Association May2004
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: CONFUSION IN CYBERSPACE: DEFENDING AND RECALIBRATING THE INITIAL INTEREST CONFUSION DOCTRINE.
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        Internet laws
        Application software
        Cyberspace
        Marketing
        Commercial law
        United States
      sug:
        subj:
          United States
          Internet laws
          Application software
          Cyberspace
          Marketing
          Commercial law
      ab: Argues that the initial interest confusion doctrine is a useful rubric for thinking about infringement in cyberspace involving adware, a marketing application software. Consonance of the initial interest confusion doctrine with the traditional justifications for trademark protection; Discussion on the logistics of adware; Arguments for the case of recognizing initial interest confusion doctrine online; Explanation that competitive proximity and intent should primarily determine whether a grievance is actionable under the initial interest confusion doctrine.
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    language: English
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