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CONFUSION IN CYBERSPACE: DEFENDING AND RECALIBRATING THE INITIAL INTEREST CONFUSION DOCTRINE.

Argues that the initial interest confusion doctrine is a useful rubric for thinking about infringement in cyberspace involving adware, a marketing application software. Consonance of the initial interest confusion doctrine with the traditional justifications for trademark protection; Discussion on...

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Publicado en:Harvard Law Review Vol. 117; no. 7; pp. 2387 - 2411
Formato: Artículo
Publicado: Harvard Law Review Association May2004
Materias:
Internet laws
Application software
Cyberspace
Marketing
Commercial law
United States
Acceso en línea:Ver este registro en EBSCOhost