Innovation and Derivation in Canadian Food Television Programming.
The 1980s neo-liberal political agenda, which deemed media market liberalization necessary to stimulate programming innovation and expand audience choice, reshaped Canadian television programming, prompting a new round of debate over the quality, distinctiveness, and value of domestic TV shows. Yet...
| Published in: | Journal of Canadian Studies Vol. 52; no. 2; pp. 404 - 427 |
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| Format: | Article |
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University of Toronto Press
Spring2018
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=132750181&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 132750181 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00219495 JCS jtl: Journal of Canadian Studies issn: 00219495 maglogo: N pubinfo: dt: Spring2018 vid: 52 iid: 2 pid: 678 pub: University of Toronto Press artinfo: ui: 132750181 10.3138/jcs.2017-0034.r1 ppf: 404 ppct: 23 formats: fmt: – @attributes: type: T – @attributes: type: P size: 473KB tig: atl: Innovation and Derivation in Canadian Food Television Programming. aug: au: Botterill, Jacqueline su: Food on television Television cooking programs Neoliberalism Multiculturalism Television viewers Canada sug: subj: Canada Food on television Television cooking programs Neoliberalism Multiculturalism Television viewers keyword: Canadian food TV programming celebrity chefs food narrative innovation multiculturalism neo-liberalism reality TV Émission culinaire canadienne chefs étoiles innovation du narratif alimentaire multiculturalisme néolibéralisme téléréalité ab: The 1980s neo-liberal political agenda, which deemed media market liberalization necessary to stimulate programming innovation and expand audience choice, reshaped Canadian television programming, prompting a new round of debate over the quality, distinctiveness, and value of domestic TV shows. Yet producers' transformation of the daytime cooking show into a popular, lucrative food lifestyle media segment received little critical attention. Thus, part 1 of this article draws on foreign and domestic food show examples, popular with Canadian audiences, to highlight three program innovations that underwrote Canadian food audience expansion over the last 25 years: an intensified focus on eating, entertaining, and aesthetics; production of celebrity chefs and commercial synergies; and reliance on global reality TV formats. Part 2 analyses two seasons of Dinner Party Wars, an exemplar Canadian food show. Reliance on the global trends outlined above renders DPW largely indistinguishable from foreign TV food fare. So too did DPW put in circulation common middle-class, neo-liberal fantasies—turning home entertaining into a public spectacle of competition; finding fault in weak performances of entrepreneurial spirit; taking participants' inability to achieve restaurant standards of productivity as signs of laziness; and failure to conform to middle-class manners and tastes shocking. Yet within participants' menu choices and interactions with experts a distinct narrative of Canadian multiculturalism is found. Le programme politique néolibéral des années 1980, lequel croyait que la libéralisation du marché médiatique était nécessaire pour stimuler l'innovation en matière de programmation et accroître le choix des auditeurs, a transformé la programmation télévisuelle canadienne, causant une nouvelle ronde de débats sur la qualité, le caractère distinctif et la valeur d'émissions locales. Toutefois, la transformation des émissions culinaires en segment médiatique populaire et lucratif n'a pas reçu d'attention critique. Par conséquent, la première partie de cet article utilise des émissions culinaires locales et étrangères, toutes populaires au Canada, pour montrer trois innovations en matière de programmation, lesquelles ont assuré l'expansion de l'auditoire culinaire canadien au cours des 25 dernières années : un accent accru sur l'alimentation, le divertissement et l'esthétique; la production de chefs étoiles et de synergies commerciales; et la dépendance du format de la téléréalité. La deuxième partie analyse deux saisons de Dinner PartyWars, une émission culinaire canadienne du XXI siècle. La dépendance mentionnée ci-dessus rend DPW presque indistinct des émissions étrangères. DPW a, elle aussi, mis en circulation des fantasmes néolibéraux de classe moyenne — transformant le divertissement à domicile en spectacle compétitif public; critiquant les mauvaises performances en matière d'esprit entrepreneurial; prenant l'inhabilité des participants à atteindre les normes de productivité des restaurants comme signe de paresse; et qualifiant tout manque de conformité aux goÛts et aux manières de la classe moyenne de choquant. Toutefois, parmi les choix de menu des participants et les interactions avec les experts, un récit distinct de multiculturalisme canadien peut être décerné. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Canadian Studies is the property of University of Toronto Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Canadian Studies holder: University of Toronto Press dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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