Product variety, across‐market demand heterogeneity, and the value of online retail.
Online retail gives consumers access to an astonishing variety of products. However, the additional value created by this variety depends on the extent to which local retailers already satisfy local demand. To quantify the gains and account for local demand, we use detailed data from an online retai...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 49; no. 4; pp. 877 - 914 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Wiley-Blackwell
Winter2018
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |