Product variety, across‐market demand heterogeneity, and the value of online retail.

Online retail gives consumers access to an astonishing variety of products. However, the additional value created by this variety depends on the extent to which local retailers already satisfy local demand. To quantify the gains and account for local demand, we use detailed data from an online retai...

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Bibliographic Details

Published in:	RAND Journal of Economics (Wiley-Blackwell) Vol. 49; no. 4; pp. 877 - 914
Main Authors:	Quan, Thomas W., Williams, Kevin R.
Format:	Article
Published:	Wiley-Blackwell Winter2018
Subjects:	Electronic commerce Consumer preferences Consumer behavior Internet stores Commercial products
Online Access:	View this record in EBSCOhost