Product variety, across‐market demand heterogeneity, and the value of online retail.
Online retail gives consumers access to an astonishing variety of products. However, the additional value created by this variety depends on the extent to which local retailers already satisfy local demand. To quantify the gains and account for local demand, we use detailed data from an online retai...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 49; no. 4; pp. 877 - 914 |
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| Autores principales: | , |
| Formato: | Artículo |
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Wiley-Blackwell
Winter2018
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=132965836&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 132965836 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Winter2018 vid: 49 iid: 4 pid: 480 pub: Wiley-Blackwell artinfo: ui: 132965836 10.1111/1756-2171.12255 ppf: 877 ppct: 37 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 1MB tig: atl: Product variety, across‐market demand heterogeneity, and the value of online retail. aug: au: Quan, Thomas W. Williams, Kevin R. affil: University of Georgia Yale University su: Electronic commerce Consumer preferences Consumer behavior Internet stores Commercial products sug: subj: Electronic commerce Consumer preferences Consumer behavior Commodity Contracts Dealing Commodity Contracts Brokerage Electronic shopping and mail-order houses Electronic Shopping Internet stores Commercial products ab: Online retail gives consumers access to an astonishing variety of products. However, the additional value created by this variety depends on the extent to which local retailers already satisfy local demand. To quantify the gains and account for local demand, we use detailed data from an online retailer and propose methodology to address a common issue in such data—sparsity of local sales due to sampling and a significant number of local zeros. Our estimates indicate products face substantial demand heterogeneity across markets; as a result, we find gains from online variety that are 45% lower than previous studies. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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