Philanthropy in the Millennial Age: Trends toward Polycentric Personalized Philanthropy.
The article discusses how social media have emerged as a new public square within which polycentric organization is a natural feature. It notes that the organizations that will effectively reach the millennial market are those that adopt more polycentric and personalized approaches to their IMC effo...
| Publicado en: | Independent Review Vol. 23; no. 4; pp. 551 - 569 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Independent Institute
Spring2019
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=135491443&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 135491443 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10861653 TIR jtl: Independent Review issn: 10861653 maglogo: N pubinfo: dt: Spring2019 vid: 23 iid: 4 pid: 2510 pub: Independent Institute artinfo: ui: 135491443 ppf: 551 ppct: 18 formats: fmt: @attributes: type: P size: 8.2MB tig: atl: Philanthropy in the Millennial Age: Trends toward Polycentric Personalized Philanthropy. aug: au: CRAWFORD, ELIZABETH CRISP JACKSON, JEREMY affil: associate professor in the Department of Communication at North Dakota State University associate professor in the Department of Agribusiness and Applied Economics at North Dakota State University su: Social media Nonprofit organizations Social networks Consumer behavior Online social networks sug: subj: Social media Nonprofit organizations Social networks Consumer behavior Other Social Advocacy Organizations Other Individual and Family Services Internet Publishing and Broadcasting and Web Search Portals Online social networks ab: The article discusses how social media have emerged as a new public square within which polycentric organization is a natural feature. It notes that the organizations that will effectively reach the millennial market are those that adopt more polycentric and personalized approaches to their IMC efforts. It adds that the facilities of social media promotion are the Internet and the software, programs, and applications that join users together. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|