Philanthropy in the Millennial Age: Trends toward Polycentric Personalized Philanthropy.
The article discusses how social media have emerged as a new public square within which polycentric organization is a natural feature. It notes that the organizations that will effectively reach the millennial market are those that adopt more polycentric and personalized approaches to their IMC effo...
| Publicado en: | Independent Review Vol. 23; no. 4; pp. 551 - 569 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Independent Institute
Spring2019
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |