Cover Image
QR Code

Philanthropy in the Millennial Age: Trends toward Polycentric Personalized Philanthropy.

The article discusses how social media have emerged as a new public square within which polycentric organization is a natural feature. It notes that the organizations that will effectively reach the millennial market are those that adopt more polycentric and personalized approaches to their IMC effo...

Full description

Published in:Independent Review Vol. 23; no. 4; pp. 551 - 569
Main Authors: CRAWFORD, ELIZABETH CRISP, JACKSON, JEREMY
Format: Article
Published: Independent Institute Spring2019
Subjects:
Social media
Nonprofit organizations
Social networks
Consumer behavior
Online social networks
Online Access:View this record in EBSCOhost
Summary:The article discusses how social media have emerged as a new public square within which polycentric organization is a natural feature. It notes that the organizations that will effectively reach the millennial market are those that adopt more polycentric and personalized approaches to their IMC efforts. It adds that the facilities of social media promotion are the Internet and the software, programs, and applications that join users together.